Executive Career Path
Business Sales Director | Verizon
Nov 2022 - Dec 2025
Led multi-state GTM strategy and sales operations across IL, WI, TX, and LA, overseeing a $650M annual revenue portfolio. Directed a high-performance organization of 65 direct reports and 640 cross-functional employees, bridging the gap between complex B2B execution and retail partners to secure a Top-3 national ranking.
Key Contributions & Strategic Impact
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Revenue & Market Expansion: Scaled the business mix from 12% to 18%+ at enterprise scale. Delivered nation-leading results in phone gross adds and doubled e-code sales YoY through aggressive Fixed Wireless Access (FWA) and wireless growth metrics.
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Leadership Pipeline Innovation: Pioneered "The Academy," a proprietary talent development framework that unified regional training and fast-tracked 20 high-potential leaders, yielding six executive-level promotions within 12 months.
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Strategic Regional Turnaround: Designed and executed the "Foundations" strategy to reverse regional declines in the Chicago/Midwest markets. Optimized GTM execution and eliminated channel conflict, resulting in a 2× increase in participation across key growth categories.
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Culture & Performance Architecture: Transformed organizational health by surging Employee Engagement (Pulse) scores from 76% to 89%. Successfully moved the region from the lowest-performing territory to a national leader in both retention and morale.
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National Strategic Influence: Appointed to National Tower Teams to architect enterprise-wide Customer/Employee Experience (CX/EX) initiatives. Influenced national business mix strategies and led high-level negotiations for complex B2B acquisitions.
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Operational Excellence: Implemented a data-driven, multi-touch prospecting framework and solution-based selling models. Strengthened pipeline health and stabilized revenue attainment across high-velocity markets through disciplined activity and "side-by-side" field coaching.
Sr. Manager Business Sales | Verizon
Jul 2019 - Oct 2022
Strategic Sales Leader & GTM Architect with a proven track record of transforming regional Business operations into national leaders. Spearheaded a unified regional strategy that propelled the organization to a #1 national ranking in net-add attainment. Served as the primary strategic liaison between retail and B2B segments, orchestrating an industry-leading 35% SMB sales mix through synchronized cross-functional alignment and tactical execution.
Key Leadership Pillars
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National Performance Leadership: Accelerated regional growth to 150% of net growth and 140% of B2B targets, securing the #1 national rank for new client acquisition through rigorous pipeline discipline.
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Operational Turnaround & Scale: Engineered a data-driven turnaround model for underperforming districts, leveraging diagnostics to achieve a 70% participation rate and sustainable revenue growth.
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Omni-Channel Strategy & Integration: Architected the "Maverick Program," a first-of-its-kind initiative transforming retail storefronts into B2B lead engines, significantly increasing conversion rates and building a permanent B2B leadership bench.
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Human Capital & Succession Planning: Designed the "Career Portfolio" mentorship framework and piloted the national "Elevate" leadership program, resulting in a high-velocity talent pipeline and multiple executive-level promotions.
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Multi-Market Operational Oversight: Directed P&L management, budgeting, and forecasting for 10+ high-traffic locations in the Greater Tampa Bay Area, ensuring total alignment between regional activity and corporate service objectives.
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Cross-Functional Market Expansion: Acted as the lead strategic liaison to dismantle channel friction, maximizing market share in the B2B sector by integrating complex business solutions into high-volume retail environments.
Business Account Manager | Verizon
aug 2017 - jul 2019
High-performing sales leader focused on driving B2B growth within retail environments. Successfully shifted store operations from consumer-only sales to a business-focused model, turning four retail locations into top territory performers for Business revenue.
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Top-Tier Sales Performance: Consistently exceeded sales targets, achieving 300% quota attainment for a significant portion of my tenure and earning Area MVP honors more than 50% of the time.
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B2B Growth Strategy: Led the transition of four retail stores into business-focused hubs by implementing new prospecting and lead-generation routines for the staff.
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Solution-Based Consulting: Partnered with local business owners to design custom technology solutions using Verizon Connect Cloud, Security, and Google platforms to improve their operations.
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Team Mentorship: Trained and coached retail associates on how to identify and qualify business leads, creating a sustainable pipeline of B2B opportunities from everyday store traffic.
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Account Management & Outreach: Actively built new business relationships through cold calling, networking, and local marketing campaigns to expand market share.
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Data-Driven Reporting: Used CRM and sales automation tools to track performance, manage the sales funnel, and provide accurate revenue forecasts.
Sr. Manager - Retail Sales and Operations | Verizon
sep 2012 - aug 2017
Award-winning retail leader recognized for transforming multiple locations into top-performing centers of excellence. Expert in building high-performance teams and managing complex business operations to achieve #1 regional rankings in sales, customer satisfaction, and operational precision.
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Regional Performance Leader: Led locations to achieve #1 in Year-Over-Year Revenue Growth and #1 in Overall Operational KPIs across the Northwest Florida Region, consistently outperforming peer locations.
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Operational Turnaround Success: Successfully revitalized a distressed retail location, driving record-breaking performance with 450+ monthly acquisitions—a 50% increase over the store's previous peak.
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Top Leadership Recognition: Selected as the sole recipient of the "Top Senior Manager" award for the Southeast Market, earned for excellence in talent development and financial execution.
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Team Leadership & Development: Managed and mentored cross-functional teams of 25+ employees, implementing a regional mentorship framework that secured top rankings in employee engagement (Pulse Surveys).
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Business Operations & Analysis: Managed all aspects of store operations, including budgeting, forecasting, and P&L analysis, while ensuring 100% compliance with inventory and retail standards.
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Training & Service Excellence: Provided hands-on sales training and support to consistently exceed goals for customer retention, service quality, and overall Net Promoter Scores (Customer Experience).
Asst. Manager - Retail Sales and Operations | Verizon
mar 2010 - aug 2012
Versatile retail leader with extensive experience managing high-traffic locations and turning around underperforming teams. Proven ability to drive revenue growth while maintaining high operational standards and building strong team cultures.
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Multi-Site Team Turnaround: Successfully managed six high-traffic retail locations, focusing on revitalizing underperforming teams to accelerate revenue growth.
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Performance Coaching & Hiring: Led all aspects of team management, including hiring, training, and creating personalized development plans to help associates reach their full potential.
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Revenue Growth Initiatives: Spearheaded district-wide programs that increased sales in key areas like new line activations, high-margin accessories, and device protection plans.
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Operational & Financial Oversight: Managed all store-level financial reporting, inventory audits, and cash handling, ensuring 100% compliance with corporate standards.
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Customer Retention & Service Recovery: Directed local strategies to reduce customer churn and acted as the primary contact for resolving complex service issues and escalations.
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District Peer Leadership: Served as a subject matter expert within the district, sharing market trends and competitive insights to help other regional teams succeed.
Sr. Sales Rep | Verizon
jan 2007 - mar 2010
High-performing sales professional and trusted peer leader recognized for driving consistent revenue growth and supporting store-level management. Played a key role in positioning the location as a top 3 performer in the Florida region through a focus on sales excellence and customer loyalty.
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Regional Performance Leader: Consistently exceeded individual sales targets for activations, data solutions, and accessories, contributing to the store’s ranking as a top 3 location in the Florida region.
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Operational Leadership: Entrusted as the Manager on Duty in the absence of leadership, overseeing daily store operations and managing opening and closing procedures.
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Peer Coaching & Mentorship: Improved overall team performance by sharing effective sales techniques and coaching associates on how to better handle customer renewals and retention.
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Revenue Growth: Earned multiple awards and recognitions for exceeding quotas across all key performance indicators, including new line activations and high-margin accessory sales.
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Customer Retention Specialist: Maintained a strong focus on the long-term customer lifecycle, ensuring high service quality during account renewals to minimize churn.
Solutions Sales Rep - Retail | Verizon
Sep 2004 - jan 2007
High-achieving sales professional with a track record of exceeding performance goals and supporting successful store launches. Known for consistent revenue growth and a high level of operational accuracy.
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Sales Performance Excellence: Consistently exceeded targets for wireless activations, data solutions, and accessory sales, earning several awards for top-tier performance.
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Store Launch & Expansion: Hand-selected by leadership to help open a new district storefront and successfully worked across three high-profile locations.
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Peer Mentorship: Served as a subject matter expert, helping coworkers improve their sales techniques and product knowledge to meet team revenue goals.
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Customer Retention: Managed high-volume account renewals and resolved complex service issues to keep customers loyal to the brand.
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Operational Accuracy: Maintained 100% accuracy in daily financial audits and cash handling while staying up-to-date on the latest industry trends.
PT and Operations Director| Bally's Total Fitness
Jun 2000 - Dec 2001
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Build, develop, and mentor sales/personal training team.
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Develop and implement sales tools and initiatives.
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Engage in business operations; Budget, forecast, analyze, and provide sales report
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Provide sales training and support to exceed sales, retention, quality, and service objectives.
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Work with Clients on assisting on achieving their goals
Executive Ledger
$650M
Scale of annual revenue oversight and market capitalization.
400%
SaaS growth fueled by high-performance culture transformations.
#1
National ranking in sales excellence and leadership recognition.
Skills & Expertise
Strategic Leadership
Multi-site governance, Change management, Cross-functional alignment
Global GTM & Sales
Market expansion, SaaS transformation, High-value contract negotiations
Operations & Rigor
P&L management, Data-led methodologies, Lean business scaling
Talent & Culture
Executive coaching, High-performance team building, Retention strategy
Tech & Innovation
Enterprise telecom, Digital transformation, AI-driven sales enablement
Market Intelligence
Real estate investment advisory, Competitive analysis, Portfolio growth
Education
University of Phoenix
Bachelor of Science in Business Management
Phoenix, AZ
Monroe County Community College
Associate of Applied Science
Monroe, MI